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Our design philosophy is simple: form follows function, and timeless tops trendy.

What Makes Forza Branding Different


You won’t find our process or guarantee anywhere else. Seriously. No one else offers what we do:

Our guarantee: We guarantee logos that work vertically, horizontally, square, in black, white, big, small, screen printed, and embroidered. We know the pitfalls of bad logo design, what types of design get the most mileage, and what works on a website vs an embroidered hat. No matter how you plan to use your logo—it will work!

An easy, guided process: If you're unsure what you want or feel intimidated by working with a pro, you're in luck! We don't leave you to fend for yourself or call the shots. You'll work 1-on-1 with the designer who takes the reins, makes suggestions, and leads you through the entire process.

Branding that resonates and works: Many designers only consider aesthetics and follow the trends, leaving clients with designs that don't work and quickly feel outdated. We consider functionality and aesthetics, prioritize design that represents you and your customers, and make decisions based on creative research and timeless design principles—meaning our clients get brands that stand out and hold up.

Agency-quality design with all the pros and none of the cons: Agencies can only deliver work as good as their designers, but they're often overbooked and only prioritize their biggest clients. If you're smaller, you'll get your logo sometime next year. Because Forza was started by a high-end agency designer, you get agency-quality work, as fast as your in-house designer can pump work out, with the personalized attention and support of a freelancer. This happens because we carve out dedicated time for each client on a first-come, first-served basis. During your project time you are the priority. The client that booked a larger package? Yeah, they're next on the list.

Photo of a woman

Ashley Bosley

owner | Graphic Designer



Ashley has been a designer since her earliest days—from crayon-based architectural renderings and the construction of dioramas with moving parts as a kid, to working professionally with local and international clients.


She earned a Bachelor of Fine Arts (BFA) in Graphic Design from Southern Utah University in 2013 and has over a decade of design experience. She has worked as a designer in high-end creative agencies, led in-house design teams, spoken about design, and worked with clients of all sizes in dozens of industries.

Over the course of her career she has had the pleasure of designing for start-up and other small businesses as well as Fortune 500 companies with offices around the world (including GE and VISA), but it's the small, family-owned businesses she loves working with the most.

Ashley is particularly skilled with logos, packaging, icons, multipage documents, forms, and photo manipulation (especially cutting hair out of the background), but has a soft spot for hands-on design involving intricate paper work and xacto knives.

About Forza Branding


Forza literally means force or power in Italian. It also implies “the ability to face life’s difficulties” and is a shout of encouragement. And that's exactly what our brand design encompasses.


Forza Branding is a Utah-based design studio that forges powerful brands for small- to mid-sized businesses. We create brands that are born to compete from the get-go with larger, established businesses by building them in the same way agencies do for the big dogs:​​

  • With top-notch professionalism: Look like a legitimate, trustworthy professional, rather than a hobbyist, DIYer with a side gig.

  • With a growth mindset: Grow from startup to industry leader—without rebranding.

  • To be distinct, innovative, cohesive, and memorable: A great brand is more than a logo and is highly specific to you; it isn't interchangeable with your competitor's name.

  • With the end use in mind: From tiny website favicon to embroidered shirts to giant billboards, a logo needs to be flexible enough to look great everywhere.

  • To last: Change your logo in 15 years if you want to, not because you have to.


Whether you’ve been in business for 20 minutes or 20 years, Forza will help you stand out and look like an established, reliable professional. Face the difficulties of the business world with confidence by letting us give you a solid start (or powerful rebrand). Forza!

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