We start with a video call and a Creative Brief questionnaire to define your needs and goals. Then we delve into research mode to find some inspiration and check what's already been done (especially by your competition). That helps us craft design that's relevant and stands out.

A style guide defines a brand and governs how to apply it. It's a composite of your brand colors, fonts, and other elements that are used in brand assets like your website or marketing materials. Sharing your style guide with any marketers, copywriters, designers, or photographers you work with allows them to create assets that are consistent and branded.

Most of our packages include a Basic Style Guide, which is a simple one-page document, but you may upgrade to a Full Style Guide which fully details the intricacies of your brand, visual identity, mission statement, tone of voice, etc.

A brand goes beyond the logo. Brand development creates a unique library of icons, shapes, textures, patterns, styles, tones, slogans, etc. to infuse recognizable personality in your brand and position you in your industry. We then explore how to implement these brand elements creatively, consistently, and cohesively.

Concepts are rough, preliminary ideas presented for the sake of picking a design direction and gathering early feedback. Revisions are a review of a near-complete design. By working out major kinks in the concept stage, 1 revision is sufficient for approximately 90% of clients.

Your logo may only use 1 or 2 colors, so an expanded color palette provides visual interest and more variety to use across brand assets. You'll receive:

• A palette of 3–8 coordinating colors

• Color codes (hex, RGB, and CMYK)

Websites need to be responsive, meaning they automatically adjust content to fit the viewer's screen size. They also need to be functional no matter where or how viewers interact with them, and they should look great (and on-brand!) while doing all of that. That's where we come in. Plus after designing your site, it's yours and you maintain complete control of it.

We create flexible logos that work for any application or purpose. All clients get multiple variations including:

• Multiple lockups (horizontal, vertical, square, etc. orientations)

• Color variations (full color, black, white, RGB, CMYK, etc.)

• Image & vector files (.jpg, .png, .svg)

We expertly pair typefaces (fonts) that are highly readable, visually interesting, on-brand, and uniquely you. Even if your logo is hand drawn and not based on an existing font, you'll get typefaces that perfectly complement it.

Our Mini Style Guide includes only the name of the typeface used in your logo. Our Basic and Full Style Guides include a coordinating set of 2–3 typefaces, names of similar alternates that can be used in emails and other places where font selection is limited, and a list of places to purchase/license your typefaces.

Communication and presentation are integral to design, which is why we provide complementary proofreading and simple copywriting. These free services include things like fixing spelling errors, swapping misused hyphens for dashes, ensuring your content makes sense, and writing short copy (like headlines and CTAs) as needed for a particular design. Content writing is a paid add-on that involves writing long-form or researched content (like product descriptions or paragraphs for a brochure).