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Got questions? We've got answers!

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  • My friend charges $50 for a logo. Why do you charge so much to click a mouse?
    Great design costs money and you get what you pay for. And with Forza you're getting more than just a .jpg. You'll always get: A legitimate expert in design: It took many years of effort, professional education (and continuing education), trial and error, and experience to become skilled, knowledgable, and able to create great and functional design. We really know the ins and outs of design because that's all we've done for the last 10+ years. A supportive client experience: Our pricing includes dedicated time on our calendar to ensure you get the attention, support, and communication you need as a client. We don't overbook, we build relationships, and take time with our clients. What you'll get from a hobbyist or inexperienced designer is a gamble. An agency will get to your logo 3 months from now and prioritize larger clients. We promise, great design and a personalized experience is well worth the investment!
  • What does the price include?
    Primarily design. Sometimes simple copywriting or proofreading is necessary as part of the design process, and some packages include the purchase of stock photos, but overall our fee covers the design process. Additional services such as printing, mailing, fulfillment, social media management, website development, photography, photo retouching, etc. are not included in the fee. Let us know during your Initial Consultation or in the Creative Brief if there are any additional services you need. We'll let you know what we can do for you (and give you an estimate) or make recommendations if necessary.
  • What if I pick a smaller branding package and then need more assets later?
    You can always upgrade to a larger package simply by paying the difference. If you have more unique design needs and our branding packages aren't right for you, we're always happy to give you a custom quote.
  • What is branding?
    Branding is the experience customers have with, and their perception toward, you. If their experience is positive they'll think you're a good brand. Conversely, if they don't like you they'll think you're a bad brand. There are things you can do to build your brand. Your visual presence, the personality and uniqueness of your business, your business values, the quality of your work, and your behavior toward customers are all within your control. But the way people use your work and their experience depends on them. With branding, we craft the things we can control in a way that makes it more likely you'll be perceived as intended. We do this by having an appropriate, memorable, and cohesive visual presence that builds recognition, trust, and communicates your values.
  • What is a rebrand?
    A rebrand is changing the visual identity of your business. There are two ways this can be accomplished: through a refresh or a redo. A refresh is less involved than a redo. It may be as simple as expanding the elements you have to work with (like adding some new patterns or shapes into your brand), changing colors, or updating your style. Sometimes a logo receives minor adjustments to make it feel more current or simple, but overall the basic look and format is kept. Other times a logo remains unchanged and it's everything other than the logo that changes. A redo is completely starting over from scratch. It may involve the same business name or a completely different one, and the logo, colors, style—everything—changes. Certain things may carry over from the old brand like personality, but overall it's visually as if the old brand never existed.
  • What is your guarantee?
    We guarantee logos that work vertically, horizontally, square, in black, white, big, small, screen printed, and embroidered. We know the pitfalls of bad logo design, what types of design get the most mileage, and what works on a website vs an embroidered hat. No matter how you plan to use your logo—it will work!
  • What if I'm unhappy with my project?
    Design is subjective, but our goal is to create work that you love. And we accomplish that through several different channels: We meet clients virtually before accepting work to ensure we get along well and to give each party an opportunity to ask questions. Our portfolio is readily accessible for potential clients to determine if they like the style and quality of our past work. Both parties sign a contract that clearly outlines the scope of the project and each party's responsibilities. During a project there are frequent check-ins and design reviews. These provide an opportunity for you to provide positive and negative feedback and address potential concerns early on in the design process. Open communication, opinions, and honesty are absolutely encouraged and key to success! Sometimes clients change their minds mid-project and sometimes we misunderstand, but when that happens we work together to fix problems and come to a solution where you are happy. It doesn't happen often, but sometimes we're just not a good fit. In that case we would terminate a project according to the terms in your contract, and a refund would be issued (less the non-refundable retainer).
  • How does payment work?
    In general, we'll email you an online invoice and you'll have the option of paying either via card or bank transfer. If that doesn't work for you please let us know to arrange other payment options. Your contract will clearly outline the cost of your project, your payment schedule, and any fees you might incur. You will pay a retainer (which is typically 50% of the total cost) to secure your spot on our calendar. Big-budget and longer term projects may be split into 3 payments, due at various points during the course of the project, but payment in full must be received before we send over the final deliverables.
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