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BodyGuardz Icon Library
Client / Employer
BodyGuardz (Lehi, UT)
After undergoing a rebrand, my task for the BodyGuardz line of products, was to expand the brand and elevate their image. This icon set was intended to simplify the information on their website and quickly communicate features on their packaging. Each icon was custom designed to represent a complex idea, feature, or benefit.
The finished concept tackled each goal in a unique way. The cases were easily removable via a sliding inner tray. The outer box featured a plastic wraparound window in the shape of their logomark, complete with front and back cutouts to feel the case. Through a feat of engineering, I worked out a way to securely hold the case inside using just paper, AND keep it visually floating inside the box for a total wraparound view of the front, back, and side. Overall it was unique, premium looking, and and eye-catching way to display their product.
Ultimately, while it was ready to go into production, this package design never made it to retailers due to internal design disputes between departments, but the concept is still one that needs to be appreciated.