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CXFusion: Driving Enterprise CX

Project Type

Event Branding

Date

April 2018

Client

MaritzCX (Utah)

Location

Aria Resort & Casino (Las Vegas, NV)

Role

Concept, Design

Other Contributors

Red Rider Creative

CXFusion was an annual conference, hosted by MaritzCX, for those in the customer experience industry. To visually represent the "Driving Enterprise CX" theme, arrows, suggesting forward momentum, were prominently featured in all designs. The signage was very heavily influenced by the unique architectural elements present in the Aria Resort & Casino. Wherever possible the signage was applied directly to the walls and pillars, creating a fully immersive branding experience for conference attendees.