Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
CXFusion: Driving Enterprise CX
Aria Resort & Casino (Las Vegas, NV)
Red Rider Creative
CXFusion was an annual conference, hosted by MaritzCX, for those in the customer experience industry. To visually represent the "Driving Enterprise CX" theme, arrows, suggesting forward momentum, were prominently featured in all designs. The signage was very heavily influenced by the unique architectural elements present in the Aria Resort & Casino. Wherever possible the signage was applied directly to the walls and pillars, creating a fully immersive branding experience for conference attendees.