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Motion Fitness Logo
Motion Fitness (Centerville, UT)
Concept, Logo Design
After starting out as Mama T's Workout Group, this 1-on-1 personal trainer decided to rebrand with a new name. The parameters for the project were simple: Keep the M and the T capitalized to pay homage to "Mama T" and incorporate an athletic figure. The logo is intentionally fluid and gentle in direct contrast to the heavy, fierce, grunge style of many athletic logos. This communicates that Motion Fitness meets you at your fitness level, and rather than yelling and pushing clients to the point of pain, focuses on kind encouragement, balance, stretching, and building strength through a variety of motions.