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Real Life Made Simple Website
Real Life Made Simple is run by a professional organizer. After getting by with a DIY website, it was time for an upgrade. The client requested the site to feel more simple, organized, like a warm hug, with an aesthetic to appeal to higher-income clients. They also wanted the website to be more functional and seamlessly and intentionally incorporate the growing aspects of the business under the Real Life Made Simple umbrella (including a blog, online courses, their new line of organizational products, and simple recipes).
I created a more distinct visual identity with texture, movement, relaxing colors, and relatable imagery of real homes and functional organization solutions. Online booking services, a gallery of their past work, recipes, and online store functionality were added.
(Click on the second image for a short, scrolling video of the homepage.)