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HCTO 2018 Season Artwork

Project Type

Seasonal Branding


July 2017


Hale Center Theater Orem (Utah)


Show Logo Design, Layout, Design, Art Direction

Other Contributors

Red Rider Creative, Kirk Larsen, James Gilleard

After years of using a photographic style for their season artwork, HCTO opted to go with an illustrated style to launch their new rebranded look. This meant the yearly mailer announcing the new season and all its accompanying pieces also needed a redesign. The order form saw the biggest overhaul as it was not only rebranded, but also simplified to make mail-in season ticket orders easier. In addition to helping flesh out the rebrand and redesigning pieces, I also managed the art direction of the illustrations, designed 2 of the show logos (Dear Ruth and Daddy Long Legs), and created season advertisements for local magazines.

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