Skin Revival Aesthetics Branding

Skin Revival Aesthetics is a medical aesthetics spa-turned skincare education social media account. Because of the medical nature of the treatments (as opposed to purely cosmetic treatments like waxing and lash extensions) and the aesthetician's choice to use gentle-on-the-skin, evidence-based skincare lines, we opted for a more clinical and less feminine approach to her logo. Instead of an overtly girly, monoline, flowing illustration of a woman, we went with a scientific flask and leaves turning into bubbles to show the harmony of science and gentle skincare. While her audience is primarily women, a more clinical logo combined with her color palette (which includes a wine-colored purple and several shades of green) allows her the flexibility to market to men as well.